Top 4 Considerations for Tomorrow’s Digital Ecosystem

Today’s IT leaders are more concerned than ever about creating a lasting and robust strategy for their businesses to accelerate growth. They are seeing technology as a key part of their growth strategy with the challenges they face such as meeting customer needs and responding to competition. A recent IDC report¹ said that organizations will raise their investment in cloud services, AI and network infrastructure in the next three years, as they aim to enhance innovation and growth.

Decision-makers and executives alike have adopted a digital-first approach as they look at driving long-term growth. Here are four things to consider when identifying your digital imperatives.

1. Be Proactive vs. Reactive

For growing businesses, every second counts in this digital-first environment. Being able to launch innovative offerings in the market or having the ability to rapidly respond to competition requires leaders to have agility and speed. May it be dynamically changing pricing in your product offering in one or more locations, launching a new customer engagement platform or more—progressive organizations need cloud-ready IT that can scale with bandwidth and connectivity that meets the evolving business demands.

2. Create a Culture of Collaboration and Innovation

Businesses that are expanding know that their employees are their greatest resource. As companies keep adjusting hybrid and return to work policies, employee productivity and happiness are the main issues. Working with employees as individuals requires both flexibility and empathy, so there is no single solution for one organization’s collaboration strategy. It is essential to provide collaboration tools as part of your workforce planning strategy that suit the way employees work and keep in touch with colleagues, for their well-being and loyalty.

3. Automate Customer Experiences with AI

As organizations look at automation to improve efficiency and scalability, leaders are exploring AI and how it can enhance the traditional approach to automation. With the ability to process huge amounts of data in much less time, AI has the potential to positively influence different aspects of the business. From supporting leaders with faster and more informed decision-making processes, increased efficiencies in automation processes and improving and scaling CX support in call centers without adding headcount, AI has shown positive results this early on to change the game and be a key technology solution.

4. Future Proof for Business Resiliency

One of the key lessons that business leaders have learned in the past few years is to be prepared for the unexpected. We’ve seen customers’ unfavorable response from delays in delivery fulfillment to power outages, flight cancellations and more. These unexpected downtimes can have large consequences not only on the short-term financials but also to one’s brand reputation. Having a business resiliency plan in place to ensure continuity in uncertain situations is a priority to prevent short-term revenue loss, while also driving loyalty and protecting long-term employee and customer experiences.

How Lumen Can Help

Lumen has gained the knowledge and skills to assist customers in their digital transformation journey by partnering with various organizations and companies across different sectors and scales. Our experts can help evaluate your modernization strategy, from planning your current IT migration needs to creating new digital transformation initiatives to align with your changing business objectives.

¹IDC, Modernizing the Network with Performance-Enabled Digital Infrastructure, November 2023.

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