Improving Customer Engagement Through Collaboration

Customers today have incredibly high expectations of technology. Constant connectivity, access to an overwhelming amount of information, and the desire for instant gratification create both challenges and opportunities for businesses.

The demands of your business are changing fast. The combination of technology and innovation is transforming industries overnight. If you don’t have exactly what your customer wants, exactly when they want it, they will get it from someone else. You will probably not only lose the customer for this specific transaction, but possibly for life.

Improving customer engagement has historically been the responsibility of just your frontline employees, however, that is no longer the case. Today, successful customer engagement requires your entire business ecosystem to be involved. Building a customer-centric IT department means understanding digital interfaces, delivering seamless experience, and evolving leadership philosophy. If your business can’t respond to customer queries quickly, those frontline employees need to be empowered to make decisions and offer alternatives as fast as possible.

Successful customer engagement also requires modernizing legacy environments and adopting new business models. And no matter where you are on this journey of business transformation, IT modernization efforts can be costly and time-consuming for you and your teams. According to a recent IDC study, 76% of companies that are industry leaders plan to replace legacy applications and many more are doing so by moving functionality to the cloud.

To help companies improve customer engagement through collaboration, CenturyLink has partnered with Cisco to help you engage in continuous collaboration. Cisco Hosted Collaboration Solution delivered by CenturyLink allows your organization to be agile, efficient, and to gain a competitive advantage by empowering your workforce. Because it’s a hosted solution, you get consistency and flexibility with minimized upfront investments.

By offering a flexible subscription-based service, your teams and customers can collaborate in a way that best meets your needs:

• Voice and Video as a Service
• Voicemail and Integrated Messaging as a Service
• IM and Presence as a Service
• Mobility as a Service
• Contact Center as a Service
• Web Conferencing as a Service

Since businesses need to offer on-demand, seamless collaboration between customers, employees and partners, finding the right solution is key. By choosing cloud-based solutions, your teams and customers can collaborate in real-time, instead of facing response delays and other factors contributing to meeting inefficiencies. Cisco and CenturyLink offer effective collaboration tools to help you collaborate more effectively and efficiently.

See how CenturyLink can keep you and your team connected anytime, virtually anywhere.

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