SenSen Networks Depends on CenturyLink Cloud to Scale Sufficiently for Smart City Growth

Supported by digital technologies, our cities are growing smarter every day. Parking spots can be tracked remotely, potholes can be automatically reported and fixed much more rapidly, and crime can be monitored and remediated in real time.

But what exactly is a smart city? It’s a municipality that uses technology to collect, process, and share information to improve the quality of government services and overall civic life. The smart cities market was valued at $624.81 billion in 2019 and is expected to reach a value of $1.7 trillion by 2025 at an impressive compound annual growth rate of 18.30%.

SenSen Networks is an Australian-based maker of analytics and artificial intelligence (AI) software solutions that are used to help cities become smarter and more efficient. It provides the software that makes sense of all the data being produced by Internet of Things (IoT) devices in smart cities. Helping businesses to automate and improve the speed and accuracy of their decision-making processes, SenSen Networks combined enterprise video and sensor data acquisition, data fusion, and big data analytics into a scalable and configurable platform for smart cities. For example, using a combination of cameras, GPS, lidar, radars, time servers, video-IoT analytics technologies, and cloud-hosted back-office software, SenSen Intelligent Transportation solutions compete with other global smart city technology firms to deliver civic compliance, traffic data and law enforcement solutions for smart city transportation initiatives.

To succeed in such a dynamic marketplace, SenSen Networks needed a reliable, scalable cloud infrastructure platform to support the rapid growth of its compute-hungry software. Founded in 2006 the company’s proprietary cloud-based AI software platform (SenDISA) has been widely deployed in smart city applications such as parking operations, casino gaming and facilities management. The CenturyLink Cloud met its needs—and then some.

Scalable, highly elastic public cloud platform required

SenSen Networks’ customers were demanding. In addition to flexibility, another consideration for choosing a vendor was that it had to possess an IT infrastructure that was optimized to provide high availability and maximum uptime to ensure a truly differentiated customer experience.

By choosing CenturyLink public cloud, SenSen took advantage of a nearly 400% scaleup of capacity because of high customer demand, and a service level agreement (SLA) of 100% uptime availability. So far, SenSen Networks has not experienced any downtime and continues to deliver uninterrupted service to its customers.

SenSen Networks: Empowering smart cities with disruptive software solutions, with CenturyLink’s help

Powered by the CenturyLink Cloud, today the SenDISA software combines video intelligence and AI data analytics into a highly scalable and configurable platform that delivers accurate and actionable insights for customers in Asia Pacific (APAC), Europe, and North America.

Delivering product innovation on the CenturyLink enterprise-ready cloud, SenSen Networks was able to maintain a high level of application performance without worrying about downtime. With its comprehensive portfolio of technology solutions, CenturyLink proved to be well-positioned to support SenSen’s growth aspirations.

Cost savings was another important factor. Unlike other public cloud providers, CenturyLink does not charge for any intra-node or inter-region data transfers contained within the platform. This allowed SenSen to better manage the cost of its global environment. Furthermore, CenturyLink Cloud offers a unique defense-in-depth – built-in, not bolted on – security approach with safeguards at multiple levels, which many other cloud providers charge for.

Another advantage was the simplicity of the CenturyLink Cloud interface. With greater ease and control of virtual servers, SenSen’s IT team can avoid the administrative hassle of managing computing resources. As a result, SenSen Networks did not have to train or hire additional staff to manage its own infrastructure. The company is further supported by the CenturyLink team to mitigate the risks of data sovereignty, especially for public sector projects.

Looking forward

As the company deploys even more innovative technologies to meet new market opportunities, it now has a reliable and highly flexible cloud platform and trusted partner to manage bandwidth needs in an efficient and cost-effective manner.

“As smart city developments evolve, SenSen GeminEYE promises to be a game-changer to make cities safer and businesses more productive,” says Peter Larbalestier, director, IT systems, SenSen Networks.

Learn more about CenturyLink’s unique cloud solution for SenSen Networks.

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